The Hermitage News

Mikhail Piotrovsky took part in an online conference on “Big brands and art. A love marriage or one of convenience?”

Published on 22 of December 2020

On 22 December 2020, an online press conference was held on the rbc.ru platform under the title “Big brands and art. A love marriage or one of convenience?” and devoted to the announcement of the partnership between the State Hermitage and Proctor & Gamble – the launch of the joint programme “The Hermitage Next to You” intended to bring art into every home and to make it closer and more accessible to each person.